Workfolio

Launching a new AI Assistant for MS SharePoint

Company: LiveTiles
Category: Digital Workplace, M365 Intranet

Context

LiveTiles provides digital workplace software designed to help employees succeed no matter where they are or what device they use.

To innovate and lead in its category, LiveTiles introduced an AI Assistant with a unique “Everywhere Widget” that follows users across various platforms, including SharePoint, employee apps, and MS Teams.

This product needed to be accessible and required a fresh narrative about its purpose and value.

Approach

As the Global Product Marketing Director for LiveTiles, I led the project to launch this new AI-based product. My responsibilities included:

  • Defining the value proposition
  • Crafting a compelling narrative
  • Managing the launch process

My team consisted of our internal marketing team and an external agency. Key decisions included conducting extensive market research, collaborating closely with Product Directors to define the product vision, and creating messaging that resonated with our target audience.

Output

The project resulted in:

  • Created the GTM messaging and positioning, including succinct competitor research and message map development.
  • Developed a clear and compelling narrative about the product’s benefits and accessibility.
  • Executed a global product launch, including marketing materials and a comprehensive outreach strategy. This included a new product landing page and a content plan to educate the audience.

Outcomes

The product has recently been launched, and we are still gathering data. However, initial conversations with analysts position this new product as “innovative and groundbreaking” in SharePoint-based intranets. The launch strengthened LiveTiles’ position as an innovator in the digital workplace software market.

Contact

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