B2B Product Marketing

I lead product marketing for B2B software companies. After ten years, one skill stands out. I find out why buyers really say yes, then I build the go-to-market around that answer.

Go-to-market is a system. Positioning, sales, product, and buyer behavior all pull on each other, so I look for the one point where a single change moves everything else.

Finding that point is half the job. The other half is getting every team to move on it together.

I grew up in Barcelona, I’m based in Copenhagen, and when I need to recharge you’ll find me somewhere with my camera.

I treat product marketing as a revenue function, not a deck function.

That means building the parts most companies skip. Positioning that explains why you win, proof that makes it believable, and a competitive story that holds up in a real sales conversation.

I use AI for the heavy lifting, research, competitive analysis, and first drafts, so the strategy and the story get the time they deserve.

Give me a good product and I’ll turn it into a story your buyers act on.