B2B Product Marketing

I’ve spent more than ten years leading product marketing for B2B software companies: positioning, launches, pricing, and the teams that carry them.

The best answers don’t all live inside marketing, so I read sideways. Psychology shows me how buyers decide, philosophy helps me ask sharper questions, and science keeps me testing what’s actually true.

Whatever I pick up goes to work on the next positioning problem, launch, or pricing call. As a leader, I hold one rule above the rest: people first. Ten years in, the numbers have never suffered for it.

Most marketers are hired to produce outputs: decks, campaigns, launches. My value sits a level deeper.

I treat go-to-market as a living system where positioning, sales, product, and customer behavior shape each other, and my job is to find the one point where a single fix changes everything downstream.

In practice, I translate technical complexity into commercial language and build the frameworks that give product, sales, and customer success a shared point of view. The result is alignment you can feel: everyone telling the same story, and a repeatable way to take products to market.